When Is The Best Time To Post On YouTube?

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Best and worst times to post on YouTube

Posting at the best time on YouTube can make a huge difference in how many views and engagement your videos get. The key is to understand when viewers are most likely to be online so that you can maximize potential viewers for each post. 

If you are a content creator that uses YouTube as their primary platform, you must understand the best time to post your videos and maximize their reach. After all, if no one sees your work, then you won’t be able to grow an audience or benefit from any opportunities that come as a result of having an engaged viewer base.  

That’s why we’re here today:

To discuss how and when you should approach uploading videos on YouTube and give them the best chance of success! 

What Times Are Best To Post On YouTube For The Most Views And Engagement?

  • Sundays are the best to post on YouTube 
  • Post between 9 AM to 11 AM. This is considered the most effective time slot for posting entertainment content. Posting in the morning allows the platform to index your video before viewership peaks. 
  • If you’re making informative videos, post them on Monday, Tuesday, and Wednesday. 
  • Thursdays, Fridays, and Saturdays all rank highly when it comes to posting frequency. As viewers get closer and closer to the weekend, they tend to gravitate towards engaging content more frequently. 
  • The worst time to post is before 9 AM or after 5 PM. This may be because users generally have limited energy levels during those hours. 

Bearing these points in mind, it would be wise for content creators to plan their posts accordingly and maximize their chances of success with their YouTube content. Additionally, it​’​s best to remember that each channel will have its audience and posting times that will work best for them. It’s important to analyze the data from your page to determine when your viewers are most active, as this will help you figure out the best time for uploading videos.  

Strategies for Increasing Viewership  

There are many ways to increase viewership for your channel. Here are some of the most effective methods. 

Create Quality Content 

By creating videos that focus on topics or stories that are interesting, entertaining, or inspiring, you can draw in new viewers and keep them coming back for more. Additionally, it is important to make sure that your videos are well-produced and of high quality, as this can help to ensure that viewers stick around until the end. If you need ideas on the type of YouTube content to make, we went through a list of top 20 ideas here.

Add Captions  

Another great way to increase your fanbase is to add transcriptions or subtitles to your videos. Research shows that adding subtitles increases your views by 80%. This is because captions allow your audience to understand your video content without using earphones or high volume. This allows individuals to conveniently stream videos in public places, such as during their work/school commute.  

Best Time to post on Youtube

Moreover, captioned videos or videos with tra​n​s​cripts are more inclusive. Not only do they make a video more accessible to viewers who have a hearing impairment, but also allow viewers to understand the audio even when the ambient noise is too loud or there’s an accent that’s hard to comprehend. Additionally, they provide an opportunity for viewers who speak a language different than the one used in the video to follow along. Translated subtitles can also help clear up certain nuances of language that might not transfer well into other languages.

To conveniently caption your videos, or create audio transcripts, you can use an AI-powered tool like Auris AI. This web-based software program leverage Artificial Intelligence to convert audio into text. You can also use this tool to expand your reach and target a global audience. For instance, Auris AI allows you to create subtitles in other languages, such as Korean, Thai, Tamil, and Japanese, among others.  

Promote Your Channel in Creative Ways 

Utilizing social media platforms, such as Instagram, Facebook, and Twitter is a great place to start spreading the word about your videos. Additionally, creating a website or blog that can feature your videos can be an effective way to draw in new viewers.  

Engage With Your Viewers and Thank Them  

Showing appreciation and responding to comments can help create a loyal following of fans who will continue to tune into your videos regularly. Utilizing these strategies can help to increase your channel’s viewership. 

Target Audience and Time Zones 

If you have a global audience, you may want to post multiple times throughout the day. Another important factor is the length of your video. Short videos tend to do better when posted during peak hours, while longer videos are more successful when posted in the late evening or early morning.  


Experimenting with different times and days can help you find what works best for your channel’s viewership. Keep track of which posts perform the best, and use that information to make better decisions about when you should post in the future.  

How to Measure the Success Of Your YouTube Posting Plan?

Different channels have different goals and objectives, so you need to decide what metrics are most important for your channel.  

Here are a few key metrics that can help you measure the success of your YouTube channel:  

Views and Engagement 

This is probably the most important metric for measuring success on YouTube. You want to track how many people are watching your videos, and how engaged they are with your content. Pay attention to average watch time, likes, shares, comments, and subscribers. 

Traffic Sources 

Understanding where your viewers are coming from is key to understanding how successful your channel is. Track the percentage of views coming from YouTube searches, related videos, external sources (like blogs or other social media platforms), and embedded players. 

Audience Retention 

Retention is a measure of how well you’re retaining viewers throughout your videos. This can be a great indicator of how engaging and interesting your content is to viewers, so it’s important to track audience retention. 

Wrapping Up 

By understanding your audience’s habits and leveraging data from past posts, you can create an ideal posting schedule for YouTube that maximizes viewership and engagement. With a strategy tailored to your specific needs, you can ensure that more people will see your content, and hopefully, convert to loyal followers.

Looking to expand your reach with other social media channels? Check out our guides here: