How To Create a Successful YouTube Video

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Thinking of how to set up a YouTube channel or how to create a successful YouTube video? It’s important to start off on the right foot so that your subsequent videos can gain traction easily and fans will keep coming back for more of your content.

Don’t worry if you’re completely new to this, because we’ve compiled a list of tips you can follow as a guide.

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Choose your content focus

We’ve placed content as the first point for a reason. it’s the most important factor which will make or break your popularity. It may be tempting to diversify your content, but it is always better to develop a niche and the right audience will flock to your videos if your content is timely, relevant and insightful.

Ask yourself these questions: What do you spend the most time watching? What kind of content interests you? Last but not least, what kind of meaningful content can you create that is not already consumed by the masses – or even if it is, can you put an interesting spin on it that will redirect people to watch your videos? 

Gain inspiration from content creators with similar videos. Read up on success stories and watch the videos of famous content creators in your field of interest/expertise. 

Remember, content is king! 

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Purchase the right equipment to film your videos

Make a list of the items you need to film your first video. See what you can borrow and what you absolutely have to buy. The key is in knowing your bare minimum essentials and then deciding what to upgrade as you gradually progress in your content creation. 

Here’s a recommended list: camera, microphone, windscreen (that fuzzy/foam thing on a microphone which reduces the noise from wind), stands, ring lights. Or if you’re going low-budget, even just your phone, a mic and a tripod will suffice. 

Other than the above, you should own reliable and affordable video editing software to make post-production a breeze.

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Film your video with the right people at the right location

Decide on where you want to film your video. If you’re filming outdoors, be prepared for unpredictable weather conditions and have in mind a backup wet-weather location if you need to film on a certain day. Make sure you have your equipment and props set up and ready for use. One key example is the right speakers for background music, if necessary. 

Consider who you want to be in your video. Will it be a solo endeavour or a team effort? For the talents who are involved, you may want to ensure that they have the right on-screen chemistry or dynamic so that your video will turn out to be engaging. You may want to reach out and collaborate with other small YouTubers to grow awareness of your channel. 

How about content and delivery?

You should be engaging and precise. Make sure your video is not too long or too short. The recommended length is 10 minutes, unless you’re making a documentary. You don’t want too many drop-offs in the middle of the video before you have even given your main message. 

Last but not least, include a clear call to action. Always remind your audience to hit the like, share and subscribe buttons for more quality content at the end of your video! 

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The content you film is king but how you edit your video is just as important. You will want to keep your video engaging to boost its performance. There are a few editing tricks you can use to keep your content engaging for your audience

One good way to keep your audience engaged is by adding subtitles to your videos. We’ve covered why it is essential to add subtitles to your videos. Apart from increasing accessibility and SEO performance, consumers tend to finish watching a video to completion when there are subtitles.

You can use オーリスAI to create subtitles for your videos easily. It is a free-to-use, AI-powered transcription tool that provides highly accurate subtitles and (closed) captions in a matter of minutes in approximately 10 Asian languages! So not only do you get a beautifully edited video, you may gain international recognition when your video can be viewed in different languages by audiences around the world.

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Upload your video properly

Upload your video in the desired format and resolution so that your audience can enjoy your content in the best quality possible. Ensure your video can be easily searched for on YouTube by writing an appropriate description with the most popular hashtags and place your video under the right category.

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Analyse your video statistics

Congratulations! You’ve just uploaded your first video- and maybe you’ve just learnt how to create a successful YouTube video. What now? 

After a few days of your video being uploaded, check the analytics. You need to know what you’ve done well, what you need to improve on and even your audience’s comments on what they did and did not enjoy. 

Stay tuned for the next article! We’ll be giving even more tips and tricks on how to grow your YouTube channel!

All the best on your content creation journey!

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