5 Reasons Why You Need Subtitles

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Adding subtitles to your video is a tedious task, and you may have found yourself asking: “Do I really need to add subtitles to my video?” We’ll say you do. Many content creators choose not to add subtitles to their videos because of the time, effort and cost required. But with the growth of Internet traffic consisting mostly of video content, and 80% of YouTube visits come from outside the United States, we’ll tell you why adding subtitles to your video is so important.

1. Consumer preference

Verizon Media conducted a study and found that 69% of consumers prefer to watch videos without sound when in public, and 25% prefer to do so even when in private. This makes subtitles important as it means they can watch and understand these content even with sound turned off. Meanwhile, as many as 80% of consumers said they were more likely to watch a video to completion if captions were available.

2. Accessibility


How many of you stopped watching after the captions stopped appearing? According to the World Health Organisation, More than 5% of the world’s population (466 million people) experience hearing loss. Putting subtitles immediately makes your video content accessible to a huge population of people who otherwise would not be able to understand your video content.

Adding subtitles does not only make your content more accessible to the deaf and hard-of-hearing. Sometimes, people simply do not have the option to turn the sound on when watching a video (forgetting to bring your earphones on a train ride, watching Facebook videos during lectures, we’ve all been there). Adding subtitles will consequently increase average watch time and engagement.

Video captions can either be open or closed, and it is important to know the difference if you’re producing video content. You can read about the difference, and when to use which in our post here.

3. Better understanding = Better engagement for your video

Not everyone learns the same way. Some people are auditory learners, while others are visual learners who find it easier to absorb content by seeing. When your video has subtitles, you can be sure that everyone (auditory and visual!) will receive the intended message. Naturally, when people comprehend you content better, it is more likely they will watch your video to completion and engage with it.

Also, not everyone is a native speaker of your language. Adding subtitles can greatly help people who are not familiar, or learning your language, understand your video better.

4. There are more than 7000 languages

As mentioned, not everyone is a native speaker of your language. Imagine how many more people your content could reach by providing subtitles in multiple languages.

In 2021, YouTube also introduced an update to upgrade its search for translated videos: “We’re starting to show search results from other languages with automatically translated captions, titles and descriptions when relevant content in the local language isn’t available.” This means your content will definitely have an edge over others with SEO-friendly subtitles.

5. Subtitles improve SEO performance

Subtitles can help your video secure a better ranking on search engines. By reaching more people and have more people watch your video to completion (with the help of subtitles), this will help to increase your videos’ ranking on Google.

Algorithm aside, Google also indexes subtitles added to videos in text format (.srt files), which makes a difference in helping people find your video. Naturally, with English subtitles, you would be targeting English keywords. If you were to also include subtitles in French, Spanish, Mandarin, you can also target these local SEO keywords, helping you reach French, Spanish, and Mandarin speaking audiences too.

Using Auris AI to create subtitles easily

Now that you know the importance of adding subtitles to your videos, it’s time to get to work. Unlike what you may think, subtitling your content does not need to be time-consuming.

Auris AI is a user-friendly, fast, and accurate subtitling tool powered by AI. It allows you to choose if you want to create open or closed captions, and helps you to translate your subtitles to multiple Asian languages. From Hindi, Vietnamese, to Japanese, reach a wider audience with dual language subtitles, reach a wider audience, and improve your watch rate and engagement!

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